Do you enjoy our podcast? Leave a rating and review: Occasionally, I’ll share important announcements and answer your questions as well. Sign up for one of our free business start-up Masterclasses by heading over to Have a healthcare business question? Text me at 38, and I’ll add you to my contacts. LinkedIn | Facebook | Instagram | Youtube | Facebook Group If you get really good at those, at some point, you're going to develop a Cash Cow.' – Jason A. 'Start with just one or two products or services. 'The Cash Cow is what your business leverages to produce the income necessary to develop, add, create, or build additional products or services.' – Jason A.

Solving your existing customers' problems is much better for ROI and increases your Customer Lifetime Value (CLV). While this isn't a hard rule, Jason suggests not putting all your time and investment into “Dogs” because that's not where the business growth opportunities are. Throughout the episode, Jason discusses different services they're working on as an example of how to leverage the BCG Matrix. What most businesses do is they'll invest the money earned from that Cash Cow. The delivery can get stale, and new competition can come in.” You can't just sit on one Cash Cow and expect it to last forever. The problem with cash cows is that the product can die down. If you want to keep growing, you must leverage your Cash Cow's revenue to start a new product or service line. This applies to you if you have a business, big or small, whatever industry. The BCG Matrix is also referred to as the Growth Share Matrix.

Jason uses the BCG matrix, a diagram that helps to put things into perspective what big companies go through when they have multiple products and divisions and they're trying to work towards the following product or service line. Tune into this episode to learn more about leveraging your business income! In this episode, we'll learn how Cash Generation ties in with Cash Usage as Jason elaborates on the Growth Share Matrix and its four quadrants. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Product Life Cycle and what it means for your business.

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